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What is sustainable fashion?

What is sustainable fashion?

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In a line, sustainable fashion is about producing and consuming fashion in a way that’s good for the environment and good for the community – socially and economically.  It’s about caring for people and the Earths’ resources. 

As consumers, we have the power to change. This could mean choosing ethical farming. Less environmentally damaging production processes. Paying fair prices for cotton. Using recycled fabrics. The options are numerous. And you’ll find lots of high street retailers have started to tick at least one of these boxes – see ethicalconsumer.org 

for those that do and don’t.

By far the most sustainable and less impactful of all is to consume less and to re-use what already exists. Style is never out of fashion. We also believe that you shouldn’t break the bank or go into debt to look good. 

It’s estimated that UK consumers have £30billion worth of clothes that haven’t been worn for a year hanging in their wardrobes. So that’s where it starts. By offering up clothes to swap with friends then taking what isn’t wanted to charity.






The next is choosing charity shops and flea markets. We buy all our designer and vintage wear from them – and have luxury thrift items that are 20-30 years old and still look incredible.

Like this 80s Christian Lacroix jumpsuit (modelled by Mother of the Cloth, Raea)

The thing about high-end, luxury goods is that they have the edge when it comes to the amount of times you can wear them, because of the quality of the materials and construction methods used. Even with used luxury you’ll still have years of wear left – and it won’t break the bank like new would.

Mother of the Cloth is a collective of stylists, fashion buyers, photographers, environmentalists and thrifting experts. 

Together, they aim to counteract fast fashion and the negativity of social media, and bring sustainability and self-esteem back into vogue.


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