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We need to talk about denim.

We need to talk about denim.

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Everyone has a pair of jeans. The question is: how do we get the most out of them? At the least cost ethically and environmentally. Over 5,500 litres of water are required to grow the cotton for one pair of jeans. There’s a further 7,500 litres of water needed to actually produce them. A process…

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